Cílem této diplomové práce je navrhnout nový projekt penetrace strategie vybraného podniku do senegalského trhu. Vybraného podniku je společnost ITSB (Informační technologie a systémy pro podnikání). Společnost ITSB je světový lídr v oblasti business proces outsourcing. Také vyhodnocování trhu životním prostředí-v Senegalu, pozorujeme, že senegalský trh představuje velkou příležitost pro penetraci pro společnost ITSB.
Interakce mezi vnitřními a vnějšími faktory dávají agresivní mé-TSK vstupu příznivého pro společnost ITSB v Senegalu.
Optimální a vhodná strategie je realizovat kancelář v Senegalu a zahrnuje mnoho inovací, pokud jde o budování partnerství s veřejným a soukromým sektorem, transferu technologií a sociální odpovědnosti podniků.
Anotace v angličtině
The purpose this master thesis is to design a new project of penetration strategy of Chosen Company into Senegalese Market. The Chosen Company is the Company ITSB (Information Technologies and Systems for Business). The Company ITSB is a world leader in the field of Business Process Outsourcing. Also, evaluating the market environ-ment in Senegal, we observe that the Senegalese market presents great opportunities for penetration for the Company ITSB.
The interactions between the internal and external factors give the aggressive me-thod of entry favorable for the Company ITSB in Senegal.
The optimal and suitable strategy is to implement an office in Senegal and it involves many innovations in terms of building a partnership with public and private sectors, technology transfers and Corporate Social Responsibility.
Klíčová slova
Marketing, Strategiepenetrace, Business Process Outsourcing (BPO), Me-zinárodní marketing.
Klíčová slova v angličtině
Marketing, Penetration strategy, Business Process Outsourcing (BPO), Inter-national Marketing.
Rozsah průvodní práce
83
Jazyk
AN
Anotace
Cílem této diplomové práce je navrhnout nový projekt penetrace strategie vybraného podniku do senegalského trhu. Vybraného podniku je společnost ITSB (Informační technologie a systémy pro podnikání). Společnost ITSB je světový lídr v oblasti business proces outsourcing. Také vyhodnocování trhu životním prostředí-v Senegalu, pozorujeme, že senegalský trh představuje velkou příležitost pro penetraci pro společnost ITSB.
Interakce mezi vnitřními a vnějšími faktory dávají agresivní mé-TSK vstupu příznivého pro společnost ITSB v Senegalu.
Optimální a vhodná strategie je realizovat kancelář v Senegalu a zahrnuje mnoho inovací, pokud jde o budování partnerství s veřejným a soukromým sektorem, transferu technologií a sociální odpovědnosti podniků.
Anotace v angličtině
The purpose this master thesis is to design a new project of penetration strategy of Chosen Company into Senegalese Market. The Chosen Company is the Company ITSB (Information Technologies and Systems for Business). The Company ITSB is a world leader in the field of Business Process Outsourcing. Also, evaluating the market environ-ment in Senegal, we observe that the Senegalese market presents great opportunities for penetration for the Company ITSB.
The interactions between the internal and external factors give the aggressive me-thod of entry favorable for the Company ITSB in Senegal.
The optimal and suitable strategy is to implement an office in Senegal and it involves many innovations in terms of building a partnership with public and private sectors, technology transfers and Corporate Social Responsibility.
Klíčová slova
Marketing, Strategiepenetrace, Business Process Outsourcing (BPO), Me-zinárodní marketing.
Klíčová slova v angličtině
Marketing, Penetration strategy, Business Process Outsourcing (BPO), Inter-national Marketing.
Zásady pro vypracování
Introduction
Define the objectives and the application methods used in the Master thesis.
Theoretical part
Prepare the literature review focused on market penetration strategies.
Practical part
Analyze chosen company and its markets penetration strategy and the environmental competition of Senegalese market.
Prepare the project of market penetration in Senegal for year 2016-2017.
Submit the project to risk, cost and time analysis.
Conclusion
Zásady pro vypracování
Introduction
Define the objectives and the application methods used in the Master thesis.
Theoretical part
Prepare the literature review focused on market penetration strategies.
Practical part
Analyze chosen company and its markets penetration strategy and the environmental competition of Senegalese market.
Prepare the project of market penetration in Senegal for year 2016-2017.
Submit the project to risk, cost and time analysis.
Conclusion
Seznam doporučené literatury
BENNETT, Roger and Jim BLYTHE. International marketing: strategy planning, market entry and implementation. 3rd ed. London: Kogan Page, 2002, 362 p. ISBN 0749438088.
BUCKLEY, Peter J. and Pervez N. GHAURI. International business strategy: theory and practice. Abingdon: Routledge, 2015, 664 p. ISBN 978-0-415-62469-5.
DOOLE, Isobel and Robin LOWE. International marketing strategy: analysis, development and implementation. 5th edt. London: Gengage Learning EMEA, 2008, 462 p. ISBN 978-1-84480-763-5.
LUTHANS, Fred and Jonathan P. DOH. International management: culture, strategy, and behavior. 7th ed. Boston: McGraw-Hill, c2009, 619 p. ISBN 978-0-07-128240-6.
VAN GELDER, Sicco. Global brand strategy: unlocking branding potential across countries, cultures and markets. London: Kogan Page, 2003, 260 p. ISBN 0-7494-4469-X.
Seznam doporučené literatury
BENNETT, Roger and Jim BLYTHE. International marketing: strategy planning, market entry and implementation. 3rd ed. London: Kogan Page, 2002, 362 p. ISBN 0749438088.
BUCKLEY, Peter J. and Pervez N. GHAURI. International business strategy: theory and practice. Abingdon: Routledge, 2015, 664 p. ISBN 978-0-415-62469-5.
DOOLE, Isobel and Robin LOWE. International marketing strategy: analysis, development and implementation. 5th edt. London: Gengage Learning EMEA, 2008, 462 p. ISBN 978-1-84480-763-5.
LUTHANS, Fred and Jonathan P. DOH. International management: culture, strategy, and behavior. 7th ed. Boston: McGraw-Hill, c2009, 619 p. ISBN 978-0-07-128240-6.
VAN GELDER, Sicco. Global brand strategy: unlocking branding potential across countries, cultures and markets. London: Kogan Page, 2003, 260 p. ISBN 0-7494-4469-X.
Přílohy volně vložené
APPENDIX I: Result of PERT method for activities of penetration strategy for Company ITSB in Senegal.
APPENDIX II: Graphic solution of PERT method for activities of penetration strategy for Company ITSB in Senegal.
APPENDIX III: Gantt chart for the project of penetration strategy for Company ITSB in Senegal.
Přílohy vázané v práci
ilustrace, grafy, plány, schémata, tabulky
Převzato z knihovny
Ne
Plný text práce
Přílohy
Posudek(y) oponenta
Hodnocení vedoucího
Záznam průběhu obhajoby
SUPERVISOR: doc. Pilík, 16 p.
REVIEWER: dr. Vaněk, 14 p.
Why there is INCOTERM in theoretical background and is there a reason why it is not mentioned in the practical part? Please explain. ANSWERED FULLY
Does the company have some experience with French speaking clients or not? ANSWERED FULLY
There are no possible desired companies mentioned in the thesis nor segmentation and potential of the Senegalese market. Could you explain how have you evaluated the environment that has potential for penetration and will secure return on investment? ANSWERED FULLY
Questions for Master´s thesis defence
dr. Mikeska:
WHAT is the main source of economic growth of your country today? Why did you stress the telecommunication net work as as source of youth education systém in your country. ANSWERED FULLY