Táto bakalárska práca je zameraná na analýzu trhu pre založenie novej event planning agentúry zameranej na organizáciu svadieb na západnej časti Slovenska. Cieľom práce je zistiť, či by sa takáto agentúra na Slovenskom trhu uplatnila. Teoretická časť bakalárskej práce sa zaoberá definíciami a popismi základných pojmov týkajúcich sa analýzy trhu. Druhá časť teórie je zameraná na vysvetlenie event planningu, rovnako ako práce organizátora eventov a procesu organizovania eventu. Ďalej sa táto práca vo svojej praktickej časti zaoberá konkurenciou a lokalitou novej event planning agentúry a inými vonkajšími faktormi ktoré môžu ovplyvniť jej vznik a udržanie sa na trhu, analyzovanými PESTLE analýzou spolu s dotazníkom zameraným na postoj ľudí k takýmto agentúram.
Anotace v angličtině
This bachelor thesis focuses on market analysis for establishing a new event planning agency focused on weddings located in the western part of Slovakia. The goal of this thesis is to discover if a new wedding planning agency has a chance to succeed on the Slovak market. The theoretical part of the thesis deals with definitions and explanations of basic terms connected with market analysis. The second part of the theoretical part describes the term event planning as well as the job of an event planner and the process of organizing an event. Besides, in its practical part, this thesis deals with competition, location of the new event planning agency together with other factors that may have an impact on establishment and maintaining the new agency on the Slovak market, which is analyzed with PESTLE analysis and a questionnaire focused on the attitude of people towards such agencies.
Táto bakalárska práca je zameraná na analýzu trhu pre založenie novej event planning agentúry zameranej na organizáciu svadieb na západnej časti Slovenska. Cieľom práce je zistiť, či by sa takáto agentúra na Slovenskom trhu uplatnila. Teoretická časť bakalárskej práce sa zaoberá definíciami a popismi základných pojmov týkajúcich sa analýzy trhu. Druhá časť teórie je zameraná na vysvetlenie event planningu, rovnako ako práce organizátora eventov a procesu organizovania eventu. Ďalej sa táto práca vo svojej praktickej časti zaoberá konkurenciou a lokalitou novej event planning agentúry a inými vonkajšími faktormi ktoré môžu ovplyvniť jej vznik a udržanie sa na trhu, analyzovanými PESTLE analýzou spolu s dotazníkom zameraným na postoj ľudí k takýmto agentúram.
Anotace v angličtině
This bachelor thesis focuses on market analysis for establishing a new event planning agency focused on weddings located in the western part of Slovakia. The goal of this thesis is to discover if a new wedding planning agency has a chance to succeed on the Slovak market. The theoretical part of the thesis deals with definitions and explanations of basic terms connected with market analysis. The second part of the theoretical part describes the term event planning as well as the job of an event planner and the process of organizing an event. Besides, in its practical part, this thesis deals with competition, location of the new event planning agency together with other factors that may have an impact on establishment and maintaining the new agency on the Slovak market, which is analyzed with PESTLE analysis and a questionnaire focused on the attitude of people towards such agencies.
Zhromaždenie a štúdium odborných zdrojov
Definícia a popis analýzy trhu
Definícia a popis event planningu
Analýza trhu západného Slovenska
Vyvodenie záveru
Zásady pro vypracování
Zhromaždenie a štúdium odborných zdrojov
Definícia a popis analýzy trhu
Definícia a popis event planningu
Analýza trhu západného Slovenska
Vyvodenie záveru
Seznam doporučené literatury
Abrams, Rhonda. 2014. Successful Business Plan Secrets and Strategies: America's Best-Selling Business Plan Guide. Palo Alto: PlanningShop.
Ebert, Ronald J., and Ricky W. Griffin. 2013. Business Essentials. Harlow: Pearson.
Hague, Paul, Nick Hague, and Carol-Ann Morgan. 2013. Market Research in Practice: How to Get Greater Insight from Your Market. London: Kogan Page.
Hill, Mark E. 2013. Marketing Strategy: The Thinking Involved. Thousand Oaks: SAGE Publications.
Perreault, William D., Joseph P. Cannon, and Jerome E. McCarthy. 2015. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education.
Seznam doporučené literatury
Abrams, Rhonda. 2014. Successful Business Plan Secrets and Strategies: America's Best-Selling Business Plan Guide. Palo Alto: PlanningShop.
Ebert, Ronald J., and Ricky W. Griffin. 2013. Business Essentials. Harlow: Pearson.
Hague, Paul, Nick Hague, and Carol-Ann Morgan. 2013. Market Research in Practice: How to Get Greater Insight from Your Market. London: Kogan Page.
Hill, Mark E. 2013. Marketing Strategy: The Thinking Involved. Thousand Oaks: SAGE Publications.
Perreault, William D., Joseph P. Cannon, and Jerome E. McCarthy. 2015. Essentials of Marketing: A Marketing Strategy Planning Approach. New York: McGraw-Hill Education.
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The student presented her thesis.
Q: How does the number of guests affect the overall wedding cost?
A: Mostly the price of catering, the food, it can also affect the price for premises, but it depends.
Q, Pálka: The provision would be the same whether it's big or small?
A: Yes.
Q, Pálka: The organization costs are fixed?
A: Yes.
Q: What risks do you see in this industry?
A: (The student answered well.)
Q, Bell: What about lawsuits? What happens if you mess it up?
A: It depends on why they sue me.
Q, Bell: Did you take into account the liability?
A: It didn't come to my mind. I would rely on myself and skills.
Q, Bell: You just wouldn't mess up?
A: Yes.
Q, Bell: There is a sleight of hand, your title suggests a wedding planning agency, your thesis developed?
A: Yes.
Q: Have you had any experience with wedding organizing?
A: A little, I worked in a restaurant which focuses on organizing weddings.
Q: How much money you need to start this type of business?
A: It would depend, but if I take into consideration the establishing of the company, 5 EUR for establishing the company, I would need to get an electronic ID for 50 EUR, for the premises, 20m2 200 EUR per month. Website costs, if I were daring with ads in newspapers, magazines, over 2 400 EUR.
Q, Pálka: What kind of company is it?
A: Sole proprietorship.
Q, Pálka: You analysed the competitiveness level, how strong it is and if there is a place, I miss economic calculation if you start it and offer these events, you told me that you calculated a fixed income. There should be a financial plan for your business, and we could talk about your business. At the end of the analysis you should financially present if this idea is okay or not. Your conclusion was very general and I am not sure if you are right. Maybe there is a place for you. What do you think? Do you know how many events you would need every month to survive?
A: I don't have any calculations like this. Since I would be creating it myself, I would have only contracts with suppliers, I would need money for rent, at least 1 event per month to survive.