Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries.
Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong competitors and new beauty trends, a good strategy is still necessary to help Rohto gain more market share in cosmetics segment. The purpose of this thesis is to propose the Facebook marketing campaign for Lipstick products of Rohto to increase the conversion rate on Facebook fan page and support for the whole marketing activities of company in overall.
Anotace v angličtině
Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries.
Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong
Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries.
Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong competitors and new beauty trends, a good strategy is still necessary to help Rohto gain more market share in cosmetics segment. The purpose of this thesis is to propose the Facebook marketing campaign for Lipstick products of Rohto to increase the conversion rate on Facebook fan page and support for the whole marketing activities of company in overall.
Anotace v angličtině
Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries.
Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong
Introduction
Define the objectives and the application methods used in the Master thesis.
Theoretical part
Compile the theoretical information and previous studies about social media in general with focusing on Facebook marketing.
Practical part
Analyse the customer's behaviour of Apo Lipsticks on Facebook and current marketing situation of this product in Vietnam.
Prepare the project of new Facebook marketing plan to improve sale and performance of Apo Lipstick in next years 2017-2018.
Submit the project to risk, cost and time analysis.
Conclusion
Zásady pro vypracování
Introduction
Define the objectives and the application methods used in the Master thesis.
Theoretical part
Compile the theoretical information and previous studies about social media in general with focusing on Facebook marketing.
Practical part
Analyse the customer's behaviour of Apo Lipsticks on Facebook and current marketing situation of this product in Vietnam.
Prepare the project of new Facebook marketing plan to improve sale and performance of Apo Lipstick in next years 2017-2018.
Submit the project to risk, cost and time analysis.
Conclusion
Seznam doporučené literatury
BARKER, Melissa S. Social media marketing: a strategic approach. First edition. Mason, OH: South-Western Cengage Learning, c2013, 380 p. ISBN 978-0-538-48087-1.
JORGENSEN, Malene. Social media marketing strategies: B2C vs. B2B for Facebook, Twitter and Pinterest. First edition. Saskatoon: One Door Press, c2013, 131 p. ISBN 978-1-77181-007-4.
KERPEN, Dave, Mallorie ROSENBLUTH and Meg RIEDINGER. Likeable social media: how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. Revised and expanded second edition. New York: McGraw-Hill Education, 2015, 277 p. ISBN 978-0-07-183632-6.
MACARTHY, Andrew and Jon FINEGOLD. 500 social media marketing tips: essential advice, hints and strategy for business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, an more!. First edition. USA, 2014, 201 p. ISBN 978-1482014099.
Seznam doporučené literatury
BARKER, Melissa S. Social media marketing: a strategic approach. First edition. Mason, OH: South-Western Cengage Learning, c2013, 380 p. ISBN 978-0-538-48087-1.
JORGENSEN, Malene. Social media marketing strategies: B2C vs. B2B for Facebook, Twitter and Pinterest. First edition. Saskatoon: One Door Press, c2013, 131 p. ISBN 978-1-77181-007-4.
KERPEN, Dave, Mallorie ROSENBLUTH and Meg RIEDINGER. Likeable social media: how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. Revised and expanded second edition. New York: McGraw-Hill Education, 2015, 277 p. ISBN 978-0-07-183632-6.
MACARTHY, Andrew and Jon FINEGOLD. 500 social media marketing tips: essential advice, hints and strategy for business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, an more!. First edition. USA, 2014, 201 p. ISBN 978-1482014099.
Přílohy volně vložené
-
Přílohy vázané v práci
ilustrace, grafy, tabulky
Převzato z knihovny
Ne
Plný text práce
Přílohy
Posudek(y) oponenta
Hodnocení vedoucího
Záznam průběhu obhajoby
Supervisor: doc. Pílík, 23 points
Which other social media are popular in Asian countries and why? Completely answered.
Reviewer: Dr. Kramoliš, 20 points
Which is the most important supposed solution and why? Completely answered.
doc. Olga Březinová:
How many customers of Miracle Apo use FaceBook? Is this target group of company? Completely answered.