The student presented her thesis.
Q: What are the potential limits of proposed suggestions? A: (The student answered well.) Q: Discuss the importance of brand storytelling concerning brand ŠKODA. A: They should tell a story based on authentic events, from a bicycle manufacturer to one of the biggest car manufacturer known world-wide. Q: How did you crate your SWOT analysis? Did you consult it with some managers from ŠKODA AUTO a.s.? A: I tried, but couldn't get in touch with them. Q, Pálka: Why didn't you use different power and scales with your SWOT analysis. A: I tried to use the most powerful. Q, Pálka: So they have the same weight. A: Yes, that's correct. Q: Are there any differences between age categories in their priorities when buying cars? A: No, their priority is quality. In each age category. Q, Pilík: Why did you choose this hard topic? It's like you analyse Apple, Samsung, it's very hard to find what to improve. A: I chose it because we own Škoda model car, so I wanted to know how they promote their cars and everything. This is the main reason. Q, Pilík: I'm not sure if it's the best reason. A: This thesis may help me in the future when I look for a job. Q, Pilík: Were you in contact with the managers? A: I tried. Q, Pilík: I think the recommendations are very general. Most of them are not connected with the topic. Eco-friendly products and Bluetooth technology are not marketing tools. Do you know what are the most popular cars in the Czech Republic? A: I believe Škoda is the most well-known. Maybe Audi. I didn't research it. Q, Pilík: I'm surprised you don't know. Škoda is TOP, what is the second? Who is the owner of Škoda? A: VW. Q, Pilík: And the third one? A: Audi. Q, Pilík: In the beginning you mention the latest is Kodiak, is it true? A: Yes. Q, Pilík: It's not. It's surprising you don't know anything about the company. Where was introduced the latest model of Škoda car. A: Kodiak in March. Q, Pilík: It's not the latest model. Karoq is the latest. Q, Pálka: I didn't get the Bluetooth technology. A: When you are in the shop and you have activated the technology, you can get some information. Q, Pálka: Why do I need information? What information? A: About vouchers, events. Q, Nemčoková: I think it's a distraction. Q, Pálka: It's very difficult to beat the quality of information on their website with a Bluetooth application. A: Yeah.
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