Q: What are the hygienic requirements for the operation of this hospitality facility and how can be combined these hygienic requirements with the free movement of cats?
A: There are not many of them as I assumed. There are like 3 of them. The area where the food is made should be separated. The cats must be vaccinated and completely healthy. The cats must have a separate room where they can be.
Q: All the time a cat will be inside?
A: Yes, basically.
Q: You chose it in the centre of the city. Did you think about a place where they can go outside?
A: I was looking for a building, like an estate, to actually make it like that but I couldn't find any to be rented.
Q: Is this place free now?
A: Yes, I was there actually.
Q: What is expected communication strategy for the first 6 months?
A: Social media, Facebook page, Instagram with all the information about how people should behave in a cat café, how they should not behave so the cat is not hurt. The main communication with customers will be on Facebook because there is a tool where they can evaluate, and I can see if there is a problem and resolve it.
Q: Anything else from marketing tools which could be used for a café?
A: No answer.
Q: What about customers who don't have Facebook.
A: Leaflets which could be handed to people on the square.
Q: Could you tell us about the expected costs for 6 months for the business for marketing only?
A: The Facebook page is free, leaflets would be some costs because you need to hire some graphic.
Q: How much together for 6 months?
A: Well probably like 4 000 CZK.
Q: You had a questionnaire in your work. How many respondents did you have and who were they?
A: 194 and most of them were women and then I had a question about the age, it was the same, not that one age group would be 30 or 40 percent, it was spread all over the age groups.
Q: Who will be your potential customers? Age or other criteria.
A: 80% women. Based on the questionnaire.
Q: Who will they be in your opinion?
A: They need to like cats. They need to be people who work around the place, cat café could be relaxing for them.
Q: How many cats are you planning to have?
A: 6.
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